The American Dream
The idea of this new vodka would be to sell it globally. Let others get the experience of reaching the desire to have the “the American Dream.” Yes it is only vodka, but the name that will catch everyone’s attention. Everyone wants to live the American Dream, well now they will be able to drink it too. It will have a taste that will be remembered, and will have a label that will catch your eye, and make everyone want to keep the bottle for their bottle collections.
If sold in the United States, then it will be the highest of all vodkas. It will be hard to find, and sold only at certain times, in certain places. It will make Americans really strive for that American Dream. Americans already know how hard it is to be able to live that dream, so this vodka will make that statement, and be that vodka that will be remembered the most!
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